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Web Design Company, Lounge Lizard, shares Seven Web Design Pitfalls that hurt conversions

MANHATTAN, N.Y., July 19, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

When you first meet someone you have seven seconds for that first impression to be formed. That same idea applies for your website. In some cases certain design elements can negatively affecting that impression which in turn can affect your overall conversion numbers.  NY based web design company, Lounge Lizard, shares Seven Web Design Pitfalls that hurt conversions.

1. Unclear CTA's. The Call-to-Action is one of, if not the most, important element on a site when it comes to conversions. Yet for some reason you can find websites where the CTA's either don't appear to be a CTA or they are placed in odd locations rather than prominent ones. Your CTA's need to be placed properly, easily identifiable and clear as to not invite confusion. Testing should be done to ensure the placement, imagery and even coloring gets the best results.

2. Slow Load Speed. Slow web speed is a top conversion killer as nowadays people expect a website to load in just a few seconds. Anything longer than 3 seconds and you not only can expect to lose customers but also with each additional second the chances increase that they will share that poor experience with friends. To top it all off, Google pays attention to the speed of your site because they know it relates to customer satisfaction as well.

3.Masonry Layout Design. A masonry style of layout is most often associated with Pinterest. While the design is clean and organized at the same time it only works for very specific types of sites. For a site that offers a lot of browsing then it is a good fit but most everything else it isn't. Yet some designers end up using this style for a site that not only doesn't need it but also then reduces the ability of visitors to find what they want.

4. Minimalist Design. The minimalist design has been applauded universally primarily because it became popular at a time when many sites were overstuffed with information, animation and sound. However the design has drawbacks if you go too minimal and you end up with a bland site that is hard to navigate because so many common elements have been removed for the purpose of minimalism. Unless your brand is stark and minimalist, this design style is often not practical and can reduce conversions.

5. Confusing Navigation. A website needs to have good navigation that is intuitive and easily mastered. People need to be able to find what they want and get where they need to be if you expect conversions. For example, some designers use the "hamburger menu" which is just three parallel lines that sort of looks like a hamburger. The problem arises when visitors don't understand that you need to click on the hamburger to expand the navigation menu. Navigation should never be hidden; it should be obvious.

6. Stock Images. Stock images are often the result of a lack of time and resources, which are not things you want represented to customers via your website. You are affecting your credibility with consumers by using generic pictures of staff and facilities and that can hurt conversions. Why use the same generic 'guy in a business suit' when you could simply use a photo of Paul from accounting?

7. Boring Headlines. On average 5-times as many people read headlines as they do the copy beneath them. That happens because the headlines simply aren't enticing people to read more. You need to grab their attention by leading with your benefits, being concise and either being humorous or creative with the words you choose. This is another area where proper testing can pay great dividends when it comes to conversions.

Lounge Lizard  is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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