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Cowles Company's Broadcast Division to Transform Digital Operations With TownNews

TownNews to power Cowles' digital initiatives with advanced content management solutions

MOLINE, Ill., Oct. 12, 2018 /PRNewswire-PRWeb/ -- The Cowles Company, owner and operator of broadcast stations in the Washington and Montana markets, has selected TownNews to power their future digital initiatives. TownNews will provide the Cowles properties with a full suite of integrated tools and services, including digital content management, content distribution, email marketing, and digital advertising operations.

"You look for partners who understand your challenges," said Neal Boling, station manager at KHQ-TV. "TownNews provides the Cowles Company a digital platform that fits hand-in-glove with our needs. We truly feel like we're in this together."

Four sites—KHQ-TV (Spokane, WA), KULR (Billings, MT), NBC Right Now (Tri-Cities/Yakima, WA), and ABC/Fox Montana (Missoula, Great Falls, Helena, Butte-Bozeman, MT)—will launch with TownNews in the fall of 2018.

"We look forward to collaborating with Neal and his team at Cowles," said Brad Ward, CEO of TownNews. "They have an outstanding broadcast history and clearly are looking to push the envelope of local media."

According to Boling, the switch to TownNews has been a smooth one.

"This really is the first time in our company's history that we have changed website vendors," Boling said. "To say 'TownNews made it easy' would be an understatement. We are blown away by the company's efficiency and customer service, and we're excited at the new designs for our websites.

"The flexibility and versatility of the TownNews platform will propel us a quantum leap forward."

About Cowles Company
The Cowles Family launched KHQ-TV in 1952, and since then its broadcasting division has expanded to include NBC, ABC, and FOX affiliates in the Washington and Montana markets. A diversified media company that also owns the long-running Spokane, Washington newspaper, The Spokesman-Review, the Cowles Company owns and operates Montana stations KULR-TV, KWYB, KFBB-TV, KTMF, and Washington stations, KHQ-TV, KNDO/KNDU.

About TownNews
TownNews equips local media organizations with the digital services and guidance to transform their business models and flourish in the digital age. Our tools and expertise in print, digital, video, OTT and advertising enable forward-thinking media organizations in dynamic markets to efficiently engage their audiences, increase security and grow revenue.

Fueled by a passion for local media and a 30-year proven track record of success, more than 1,700 news organizations have benefited from the platform and tools we've built specifically for the media industry to thrive.



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